Branding
Identity projects are always a blast because I get to help a client bring their vision to life. There is so much excitement, passion, and forward thinking that goes into the process. Here is a select collection of logos/identities I have developed over the years. If you are interested in learning more about my process for branding projects or seeing others; I am happy to share more upon request.
The Players Company
TPC leverages the collective influence and purchasing power of professional athletes for access to business development, financial education and investment opportunities. TPC acts as the nucleus of a network of players, corporations and service providers dedicated to helping players build generational wealth.
Coligo
Coligo was gearing up to raise funds and kickstart the development of their website and mobile app. They wanted some help brainstorming potential interfaces for their platform and they needed a brand that represented the origin of their name – to connect. Coligo (still in development) matches non-profits with donors based on shared vision, location, and needs making the world better one match at a time.
Gumbo
The Gumbo brand was developed in conjunction with the collaborative recipes app I designed as a personal project. Making a good pot of gumbo is often a laborious task. But in the end, it brings people and flavors together. Not to mention when you are taking your first stab at cooking gumbo, it takes some help from the experts. The app emphasized collaboration, variation, learning, and a supportive community.
AdMagic
The AdMagic founder is a guru when it comes to pay-per-click advertising and was prepping to test the waters as a startup founder. He recognized a pain point in the industry and started on the ground work for a product that would change how people managed their ad campaigns across a variety of channels. We put our heads together and developed a brand that spoke to the simplicity and magic of the system he set out to build. I also included a simple set of icons and guidelines to make his life easier once he started the engineering process.
Speshio
As I am sure you can imagine, the Speshio project is near and dear to my heart. Originally named and branded as "On3" we went through the rebranding process before our beta release. This logo exudes unity, collaboration, personality, and the idea of coming together around something special. Not only was I responsible for the visual development, I also worked to translate the brand across different mediums and even trademarked the name.
